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Why Hitting Your Goals Isn’t About Hitting Numbers

Most athletes think progress is about numbers. Pace, power, heart rate, splits, weekly volume, FTP, VO₂ — whatever metric they track becomes the scoreboard. And don’t get me wrong, I love data. I use it every day. It helps us plan, spot trends, catch problems early, and confirm when things are working. But chasing numbers is not the same thing as getting better. In fact, some of the biggest plateaus, blown races, and frustrating seasons I see come from athletes who are too focused on hitting the number instead of executing the work.
Your watch, power meter, or heart rate strap is a dashboard, not a command center. It reflects what’s happening in your body that day — how you slept, how stressed you are, how recovered you feel, whether you fueled properly, even what’s happening in your life outside training. When athletes force numbers on days their body isn’t ready to express them, they usually don’t build fitness. They build fatigue, tension, and sometimes bad habits. The best athletes don’t force metrics — they execute the intent of the session and let the numbers take care of themselves over time. If the goal is aerobic development and the pace is a little slower than last month but the effort is right, that’s still a great session. If the goal is controlled threshold work and it turns into an all-out sufferfest just to hit a pace, the purpose of the workout gets lost.

Anyone can crush a workout on a perfect day — great sleep, low stress, good weather, fresh legs. That’s not what determines long-term performance. The athletes who improve consistently are the ones who can execute when conditions aren’t perfect. They start when motivation is low, pace themselves when their ego wants to surge, hold back when the plan says easy, and stop when the session calls for it. That’s not weakness; that’s professionalism. Fitness sets the ceiling, but execution determines how much of that fitness you actually get to use. Training and racing are decision-making games more than most people realize.

Comparison is another trap. Comparing today to your best day ever, comparing yourself to someone else’s data, or comparing your current season to a completely different phase of life can derail a perfectly good session. A better question is whether you made better decisions today than you would have a month ago. Progress doesn’t always show up as faster splits or higher watts. Sometimes it shows up as pacing more evenly, holding form longer, fueling better, or recovering more quickly from small mistakes. For adult athletes balancing work, family, stress, and everything else life throws at them, execution becomes the real performance skill — not heroic workouts or perfect numbers.

The goal isn’t a single breakthrough day. Anyone can have one of those. The goal is repeatability: repeatable warm-ups, pacing, fueling, effort control, and recovery habits. If you can’t repeat it, you didn’t really own it — you just survived it. I care less about your best workout and more about how predictable your good days are. Consistency isn’t flashy. It often looks boring from the outside. But that’s exactly where durable fitness comes from.

Most races aren’t lost because athletes weren’t fit enough. They’re lost because they started too fast, chased someone else’s race, ignored early warning signs, abandoned the plan, or let ego override execution. I’ve seen athletes with average fitness outperform stronger competitors simply because they stayed disciplined. Controlled, well-executed races almost always beat aggressive, emotional ones. Every time.

Ego tends to focus on numbers: pace, watts, splits. Coaches tend to focus on behaviors. Did you pace correctly for the goal? Did you stay relaxed early? Did you fuel consistently? Did you finish stronger than you started? Did you make smart decisions when things got uncomfortable? Those behaviors create better numbers later, not the other way around.
The real flex isn’t your biggest training week, your fastest split, or your peak wattage. It’s putting together eight to twelve weeks of steady, well-executed training. That’s where breakthroughs happen. That’s where confidence builds. That’s where race-day execution actually gets developed.

If there’s one shift I want athletes to make, it’s this: stop worshiping numbers and start mastering execution. Judge your days by decisions, control, consistency, and intent. If you do that long enough, the numbers usually improve anyway — often more than expected. More importantly, you become the kind of athlete who can actually use their fitness when it matters.

And ultimately, that’s the whole point.

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